Organic? what does it mean?

I don’t know about you, but I find the term “ORGANIC” confusing, what does it mean?

As far back as I can remember my grandparents would grow their own vegetables & salads.  My Grandfather never used any chemicals or pesticides, just good old fashioned, love and attention to turning and caring for the soil in his greenhouse and garden, and the “Old fashioned” way of using  rotting vegetables (which he never had, but got from next door as we ate everything!!). He did tell me once when I had a Vine with Grapes, to feed it dead birds that the Cat would catch Yuk!! Vines liked them….

Organic, to me, means naturally grown ingredients in ALL produce, from our food, our hair care, and our face creams.  In the past 40 years women have increased what they want to put on their body, faces and hair.  As my husband told me, “women used to go to the hairdressers to have their hair done once a week, as their hair was set”.  Today “Fashion” dictates what we should be doing, and demanding, which has lead to the over use of products and chemicals, over washing and over colouring just to, “get the look”

All of this comes at a price!!! With the increasing demand the cosmetics industry has escalated to £5bn a year and rising!!! Did you know that Women use on average 15 products a day?

So what is Organic meaning to women? Well it shows in the dictionary that it is used more in Food related wording than that of Cosmetics.

I researched a lot about Organic before I launched Go Organic Now.  The catalyst was my Husbands Salon in Findhorn Village, Scotland.  We spent a lot of time looking for Organic/ethically traded, coffee, Tea, Chocolate, and wine.  I had followed as much as I could afford an Organic lifestyle free of chemicals largely in food, the way I had been taught growing up.  I had also lived in a Commune co-operative in the Borders learning a lot about the added ingredients in foods, where the produce came from and the motives of the companies.

It was at that point that I suggested to my Husband we should go “Organic” in the Salon.

I could not use regular hair dyes or shampoos etc. and knew (being an Energy Healer) that a lot of toxins in the body were largely coming from processed foods and products.  I spent a lot of time researching and investigating web sites to see what others were selling and what “Organic” was, I was shocked.  Websites and shops, Health shops, and organic outlets were selling “Organic” products that contained ingredients listed as “Toxic”…

I made some mistakes along the journey, I bought products that turned out to have ingredients listed that were plainly NOT organic, and were considered by many as toxic! So off the shelf they came, and we stared again!!! And  will continue to do this, if a product or distributor is not what it seams.

We settled on Organics Hair colour system for professional hairdressers, which although not completely organic was the closest available and as a company have a transparent ingredients policy and strong ethical and recycling standards.

Researching, I realised there are many Organic and Natural websites, but none of them are REALLY being honest about ingredients.  For many companies it is very tempting, to jump on the “Organic” band wagon but with everything in life, intention is everything.  If the main driving intention is profit, then who can blame companies for following the letter of the law and cutting corners.  This only serves to confuse the consumer, when terms like, “Organic, Pure, Natural” are used to describe a product which may only be partially “Organic, Pure, or Natural”

The aim of Go Organic Now is to remove confusion and apply strict criteria so that customers can be certain that a product is what it says it is.

For me this is not the WHOLE story.  Because manufacturers, (especially those from outside of the UK), often sell through distributers, the attitude and trading practices of the distributer may leave a lot to be desired.  Many on-line businesses choose to turn a blind eye to this; I do not, to me attitude and ethicality are as important as the product.

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