LIVE, RAW SKINFOODS written by Vicky Ewbank/Live Native

Jan 06

LIVE, RAW SKINFOODS written by Vicky Ewbank/Live Native

Why Living Skin Foods?

A few years ago my partner Ian and I created ‘Live Native’, a company producing skin care made from only pure and fresh living ingredients.

Ian and I both follow the principles of a raw vegan lifestyle, so the simplest answer to the question ‘Why Living Skin Foods?’ is to be consistent with these principles. Knowing that our skin absorbs 60% or more of what we put on it (after all, what good is a moisturiser or an anti-oxidant rich serum if it doesn’t supply your skin with assimilable nutrients?) you can see how we view skincare products as ‘food’ as they nourish the skin and body in much the same way. As our diet is vegan and raw, so too should be our skincare. Five years ago, when this issue arose for me in particular, raw skin care was simply not available. So I created my own, drawing on my experience as a homoeopath and nutritional advisor, to develop a range of noticeably smoothing and revitalizing living skin care products.

That’s the short answer. The long one is somewhat more technical!

Heat Destroys

Heating food alters the molecular structure of its living components. Our simple definition of ‘living’ is a substance whose inherent enzymes remain active. Enzymes are the ‘sparks’ of life (literally seen as a ball of electricity when viewed through an electron microscope). They are responsible for every action that takes place in every living cell – the catalysts of life. We know of their role in the digestion of food, but are less familiar with the fact that enzymes are essential for changing the focal point of our gaze, bridging synapses for each original thought, releasing energy within all cells and a multitude of other functions without which life would cease. It is well known that our body’s enzyme stores deplete with age, and are lowest in those who suffer chronic disease. Active enzymes are essential not only for health but also life.

Enzymes are just one component of food destroyed by heating. Proteins become denatured, vitamins are destroyed, minerals are rendered unavailable and phytochemicals are lost. And that’s not all – heating also creates some very undesirable chemicals! Heating carbohydrates gives rise to carcinogenic acrylamide, unsaturated oils can form trans fats, protein bonds resist enzyme action while damaging and ageing free-radicals abound. In the quest for beautiful and healthy skin these compounds are not our friends!

Energy Boosting

The philosophy behind our pure, fresh and living Skin Foods is simply to retain as much of the inherent energetic integrity, vitality and enzymatic life found in every raw ingredient we use in our products. Once raw-blended together, Live Native moisturisers provide a clean and readily absorbing source of food for the cells in your skin. Made to a healthy recipe, they are rich with enzymes, nutrients and energy to cleanse, repair and build new collagen whilst protecting against everyday environmental stress.

Living Proof

Our philosophy certainly seems to be borne out in practice. We are delighted that the people who use our Skin Foods finally seem to have found a brand that works for their skin. Many of our customers have sensitive skin while others have used our Skin Foods to speed healing of burns and post-operative scar tissue; to provide soothing relief in cases of eczema and psoriasis and to rid themselves of acne, athlete’s foot and even cold sores! Customers tell us that our raw Skin Foods appear to work more effectively than their ‘cooked’ heated counterparts, and a number have reported receiving many compliments on the improved appearance of their skin since they began to use Live Native.

(Skin) Diet & Lifestyle

Of course we mustn’t forget that the foundation of good health and beautiful skin is a fresh and nutritious organic diet, plentiful exercise and a good night’s sleep. We believe that feeding your skin with the same care as you would feed your body is indeed a recipe for success. It is our aim to produce a range of beautifully fragrant moisturising Skin Foods, remedial balms, and life loving Home Spa products made from a cold-pressed blend of living tropical oils, mineral rich botanicals and premium quality essential oils. Our Skin Foods are designed to balance, harmonise and stimulate your skin’s natural healthy glow by simply using nature’s living store of active nutrients, therapeutic enzymes and healing antioxidants.

Plenty of Choice

Our Live Native range is growing rapidly. From launching with seven moisturisers and balms last year, we now have a complete range of Essential Woman cleanser, mist toner, moisturiser and enzyme-active deodorant – all with the heavenly scent of frangipani and rose. Our Every Body Every Day moisturiser suits men and women, as do our Fresh Feet and Deep Hair Repair treatments. We have plenty more new products on the way and we are greatly encouraged by growing consumer demand that we have the right recipe to suit their lifestyle. Of course you don’t have to be vegan or follow a raw food diet to enjoy Live Native: our range is a luxurious, sensual treat for everybody. But it’s fair to say, for those increasing numbers of people who embrace an organic, vegetarian, vegan and/or raw lifestyle, living skin foods are a natural complement to living ‘body’ foods.

Please take a look at Live Native products on http://goorganicnow.co.uk/index.php?main_page=page&id=11

This Article was written by Vicky Ewbank Live Native